My name is Zach and I write words that sell.

Like most people, I’ve been a lot of things in my life—from social media intern to session cellist to wedding MC. But chances are, if you’re here, it’s because you need help with words that sell. It could be as simple as updating your landing page copy into your customer’s voice, or as complicated as rebuilding your personas and the engagement programs you use to score them into MQLs. But whatever the lingo you use to wrap around, at the end of all the sprints and strategy it still comes down to a very, very simple interaction: your lead, reading something someone wrote. And when that happens, you need words that sell. Words that they understand, that communicate the benefit of your product in a cohesive framework that leads to the right next action.

That could look like a lot of things. It could look like more leads in your pipeline, or more site duration on your home page. But mostly, it should look like the end goal: more happy customers putting more dollars in your bank account.

Some of the things I wouldn’t hire Zach Boyd for: building a comprehensive, robust squarespace site.

Where to hire Zach Boyd: zachr.boyd@gmail.com.

Some of the work Zach Boyd has done in the past:

Grew The Hero’s Journal from 5 figures to 7 figures annual revenue in one year. Handled front-to-back marketing efforts for The Hero’s Journal resulting in more than 10x growth in the first year.

Launched 6 Figure Digital Show in the Middle of a Pandemic, King’s Kaleidoscope. Helped launch our first digital show, and sold 3,000+ tickets with social advertising, email marketing, and press.

Rebuilt ads, email, and website for Pushpay Summit, selling out 1200 tickets in 6 weeks. I helped Pushpay market their corporate event, upping their average site view duration time from 50 seconds to 5 and a half minutes overnight with new messaging.

The Finish Course and 90 Days of Business Hustle, Jon Acuff. I helped Jon with his landing page, email marketing, and ad copy for his first two premium course launches.

Grew organic traffic by 200% year over year, Pushpay. Worked with contractors to build a strategy to write new pillar pieces and consolidate old pieces conflicting for the same keywords.

Drove 50,000 Net New Emails for $.60 CPL, The Hero’s Journal Developed new content in the beginning of March to supercharge The Hero’s Journal’s email list prior to their first major launch.

Broke every leadgen record Pushpay previously had. I built a new piece of content that cut cost per lead by 80% for a run rate of 4 months, breaking every record for qualified leads.

Built an email list and launched a kickstarter to 150%, The Hero’s Journal. I helped my friend Nick create content and lead gen ads around it to get the necessary email list size to launch a kickstarter.

Marketed 2 Album Launches and One International Tour, King’s Kaleidoscope Helped King’s Kaleidoscope market and launch ‘Zeal’ and ‘Power Perfect’ as well as sell tickets for the Zeal tour, resulting in largest revenue year to date.

Rewrote a particularly bad sales letter a real estate agent sent me. Cold called a real estate agent at 8:30pm on a Saturday because the letter he sent me was so bad. Wrote him a new letter for $200.

MEET THE TEAM

ZACH BOYD

Yup, it’s me. A college drop out turned marketing professional with an insatiable curiosity and intense love for chicken wings. I’m convinced that anyone can deliver great results if they’re willing to stay humble, curious, and do great work. I’m known for less-than-conventional work habits, like reading at my desk and doing everything I can to avoid being in meetings before lunch, all driven my desire to be the person who delivers the results.

I’m an avid believer that the people who made the rules are no smarter than you, so if you’re willing to be humble enough to learn what they learned then you can join the conversation with the greats. For me, that means putting a high priority on what’s important over what is urgent—and making sure the things that are important never become urgent.

When I’m not scheming up my next subject line or PR campaign, I’m probably on the road, playing guitar with King’s Kaleidoscope. Or you can find me trying to fix up my 1982 Honda Motorcycle after getting my ass handed to me on the mat at Jiu Jitsu.