BZZZZ, BRO, IT’S TOTALLY NATURAL

Copywriter • Creator • Chief Epipen Officer
Creative Director Kathy Hepinstall Parks • Art Directors Adrienne Ford & Abigail Hogue • Copywriter Hayes Reed

Bees play a vital role in pollinating our ecosystem and supporting 30% of the global food supply. While saving the bees may feel out of our control, we wanted to show local communities that making an impact can be as simple as fostering biodiversity—by letting nature take its course in your own yard.

In a world that prioritizes pristine, manicured lawns over natural vegetation, we tapped into cannabis culture to cultivate a grassroots movement: Legalize Weeds—a campaign to save the bees.

In partnership with Bee Mindful, an Austin-based organization dedicated to educating and supporting the local bee population, Team One put their pollinated heads together to develop a line of wildflower seed tins, posters, yard signs, and a social media campaign to educate and inspire action….through inaction.

Join our mission. Save the bees. Legalize Weeds.