PUSHPAY

Copywriter • Content Manager

THE CHURCH STAFF SALARY GUIDE

Probably the least sexy 4 words you could read in a row in someone’s portfolio. But the net results it drove for this oddball SaaS company are anything but boring, with a landing page converting at 26%+ and dropping overall cost per lead advertising from $200+ to <$30. It was copied and ripped off by every one of the company’s competitors in months (and even ended up making its way into some college curriculum).