THE HERO’S JOURNAL

Copywriter • Director of Marketing • Chief Replies-to-Angry-Comments Officer
Artist: Ryan McConnell

THE HERO’S JOURNAL IS A MAGICAL ECOMMERCE COMPANY THAT HELPS PEOPLE BECOME THE HERO OF THEIR OWN STORY.

(It’s also a million dollar direct-to-consumer brand that my two friends and I built from $15,000 of Kickstarter money and a metric ton of Shake Shack delivery.)

Despite the pesky fact that Lord of the Rings, Star Wars, and Harry Potter exist, the most interesting, important, and breathtaking story in the whole entire universe is the one you tell about yourself. 

Even with the bastards of the world, the demons in our past, and the pile of skeletons in our minds, we are still in charge.

We’re able to create the moment when the rubber meets that ever-waiting road.

The Hero’s Journal helps us dig deep within ourselves—past the piles of non-entity that distract us from who we are—and helps us make the only real choice every hero has to face.

The choice to begin again. 

YOUTUBE CONTENT

While the actual productivity journal has minimal copy for maximum user interactivity, we have a YouTube channel with content featuring story theory, productivity tips, and more.

So—one could suggest—I am a YouTube micro-influencer.

Here are some highlights:

ULTRA TOP SECRET BUSINESS PLAN

(If you’re a cop, you’re legally required to stop scrolling). If you tell anyone that you read this, even though it’s top secret, then everyone will know what a NARC you are.

STEP ONE: Raise $15,000 on Kickstarter

STEP TWO: Buy a bunch of journals

STEP THREE: Accidentally blow up your Facebook Group to 11,000 people

STEP FOUR: Happy hour with friends

STEP FIVE: ????

STEP SIX: Become a million dollar business in your second year of operation