THE QUARANTINE QUEST

Copywriter • Creator • Chief Deletes-Racist-Comments Officer

 

YET ANOTHER UNREALISTIC EXPECTATION FOR EMAIL LISTS.

At the height of the 2020 lockdown, we created the "Quarantine Quest”—a completely free, 30-day challenge to quell cabin-fever.

It worked. In three weeks, 45,000 people joined our email list with just $6,300 of ad spend. ($0.14 cost per lead).

But enough talking about it, here’s the ad that did it:

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